Baha'i National Center
A unified communication system across editorial, digital, and live platforms
Impact & System
One system across all communication channels
Applied across editorial, digital, campaigns, livestreams, and internal tools
Clarity across complex communication
Transformed dense editorial content, national data, and multi-team messaging into formats that are readable, navigable, and consistent across platforms
Developed templates and frameworks enabling teams to create aligned materials independently, replacing fragmented design output with a shared system
A system used across teams
Consistency across contributors
Established a visual language that works across multiple teams, content types, and environments—without limiting flexibility or creativity
Context
The Bahá’í National Center produces a high volume of content across editorial, digital, campaigns, and national events.
This work was happening across multiple teams without a shared structure, making it difficult to maintain clarity and alignment.
The need wasn’t just for design—it was for a system that could support communication at scale.
Approach
This work focused on building a system—not individual deliverables.
This system was designed to:
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Work across editorial, digital, and live environments
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Structure complex information
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Scale across teams
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Function without ongoing design support
The Work
Editorial & Publication Design
Data Visualization & Information Design
Designed multi-page layouts for national publications including the Annual Report and The American Bahá’í.
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Structured long-form content for clarity and flow
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Designed layouts that guide attention across text, imagery, and data
Translated complex national data into clear, readable visuals used in public-facing reports.
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Designed charts and layouts for accessibility and understanding
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Organized information for diverse audiences
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Turned dense data into usable communication tools
Social Content Systems
Created a repeatable visual system for multi-contributor digital content.
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Developed adaptable formats for ongoing publishing
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Established consistency across posts without limiting flexibility
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Supported scalable content creation, including AI-assisted workflows
Campaign Design & Engagement
Designed visuals supporting participation across campaigns, events, and national initiatives.
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Designed to support participation across campaigns and events
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Supported large-scale communication efforts across audiences
Live & Livestream Experiences
Extended the system into live and broadcast environments.
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Designed visuals across stage, screen, and livestream
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Created opening sequences, titles, and event graphics
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Ensured consistency between in-person and digital experiences
Systems & Internal Tools
Built tools that allowed the work to continue without ongoing design dependency.
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Created templates and repeatable formats for internal teams
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Enabled non-designers to produce consistent, aligned materials
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Increased efficiency across ongoing content production
Outcome
The result was not a collection of designed pieces, but a working system used across the organization.
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A cohesive visual language applied across publications, campaigns, and events
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Improved clarity in how complex ideas are communicated
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Internal teams equipped to continue producing aligned content independently
What This Work Represents
This work shifts design from output to infrastructure.
By creating systems instead of isolated deliverables, the work supports long-term communication needs—allowing the organization to grow, adapt, and communicate with clarity over time.