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Big
Questions
Institute

Website & Visual Identity for a Leadership & Education Organization

Impact & System

One cohesive system across the platform

A clearer structure and cohesive visual identity to support programs, resources, and ongoing growth.

Clearer communication across the site

Content, messaging, and visuals were brought into a more unified and understandable experience.

Reusable layouts and page structures make it easier to add new content while maintaining consistency.

Flexible page systems for growth

The system was designed to improve navigation for visitors while making the site easier to manage and expand internally.

Support for both users and internal teams

Context

I partnered with Big Questions Institute to redesign their website and help shape how their work is presented visually.

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The goal was not just to update the site, but to create a clearer structure and a cohesive visual identity that could support their programs, resources, and ongoing growth.

Approach

I led the redesign of both the website and the visual direction, focusing on clarity, consistency, and long-term usability.

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This included:

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  • Defining a clear visual system through color, type, and layout
     

  • Structuring pages to guide users through complex ideas more intuitively
     

  • Building flexible layouts that can be reused across programs and content
     

  • Simplifying navigation to make key offerings easier to understand
     

  • Working closely with leadership to align design with mission and voice

The Work

Visual Identity & Direction

bqi-1.png

Established a cohesive visual direction to support clarity and consistency across the site.

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  • Defined color, typography, and tone to reflect the organization’s values and voice

Website Design

BQI-2.jpg

Designed reusable page structures to support different types of content.

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  • Designed for both external users and internal teams managing the content
     

  • Created a system that allows new pages to be built quickly without losing consistency

Page Systems & Templates

BQI-3.png

Created flexible page structures that can be reused across different types of content.

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  • Designed layouts that allow new pages to be built quickly while maintaining consistency across the site

Content Structure

BQI-4.png

Organized content to make programs, resources, and ideas easier to understand.

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  • Translated complex concepts into clear, structured page layouts

Ongoing Support

BQI-6.jpg

Continued refining and supporting the site as new content and initiatives were added.

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  • Maintained visual consistency as new content was added
     

  • Refined layouts to ensure content remains clear and readable
     

  • Resolved formatting issues from external integrations (Kit)
     

  • Built and updated pages for events and new initiatives
     

  • Provided ongoing support to keep the site functional, consistent, and up to date

Outcome

The result is a platform that more clearly reflects the organization’s work and supports both users and internal teams.

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  • A cohesive visual identity across the entire platform
     

  • Clearer navigation and improved user understanding
     

  • A flexible system that supports future growth
     

  • Internal teams can confidently update and expand content

What This Work Represents

This project reflects my approach to design — creating clarity, structure, and systems that organizations can continue using as they grow.

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